Making Science Visible: How AquaBioSens communicates research through video content and LinkedIn

Communicating science on LinkedIn

LinkedIn is a useful channel for AquaBioSens because it reaches professional audiences such as researchers, universities, companies and policy stakeholders. Posts are filtered and ranked rather than shown only in chronological order.

In simple terms, LinkedIn selects and orders content from a large pool of posts based on relevance and engagement signals, and it can also recommend content beyond a user’s direct network [3], [4].

For science communication, this means there is no guaranteed way to “beat the algorithm”. Instead, posts need to be clear and relevant from the start. Even complex topics like biosensing or water monitoring should have a strong opening, a clear message and a visual or narrative element that keeps attention.

At the same time, scientific communication must remain accurate and credible. The goal cannot be attention at any cost, but visibility that supports understanding.

From videos to carousel posts

Recently, AquaBioSens has started to include carousel posts in its LinkedIn communication. This format is helpful because it breaks one topic into smaller, visual steps. Instead of placing all information in one long caption, a carousel can guide the reader through a short story: the challenge, the project approach, the people involved and the key takeaway.

For complex research topics, this is useful. Audiences often need context before they can understand the scientific relevance. A carousel can make that context easier to follow. It can introduce a consortium partner, summarise an interview, explain a project concept or show how one activity contributes to the wider project.

Carousels also help reuse video content in a meaningful way. An interview can be turned into a short visual summary: who the researcher is, what institution they represent, what role they play in AquaBioSens and what message they want to share. This helps the project communicate consistently across different formats.

Of course, carousel posts are not a one-size-fits-all solution. Their performance still depends on timing, audience interest, network activity and content quality. But for AquaBioSens, they offer a practical way to communicate science in a format that is more visual, structured and accessible.